Hearts Desire opened in October, 2006, housed in a 1926 vintage house in The Village of the Arts in Bradenton, Florida. Keeping the creative vibe of the Village alive in a retail setting was the dream of owner Vicki Rollo. She was dedicated to supporting local designers and small design houses that enabled her to provide unique, affordable fashions to the many women who walked through the coral red picket fence to enter Hearts Desire.

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